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Magazines

Research World (September 2016)

Our industry is expanding with new entrants. Data scientists, search engines, consultants are analyzing data while data comes from a huge range of new sources including 'wearables,' internet of things and many more. How do these diverse group of...

Catalogue: Research World 2016
Author: ESOMAR B.V.
September 15, 2016
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Citation

B.V., E. (2016a, September 15). Research World (September 2016). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-world-september-2016-


Videos

Framing the ROI in media needs

Opening keynote speaker by Gian Fulgoni, Co-Founder and Executive Chairman Emeritus, comScore, USA.

Catalogue: Seminar 2016: Media Return on Investment
Author: Gian M. Fulgoni
June 15, 2016
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Citation

Fulgoni, G. M. (2016a, June 15). Framing the ROI in media needs. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/framing-the-roi-in-media-needs


Videos

Digital transformation in Latin America (Spanish)

The disruption of operational and business models through the use of new technologies such as cloud, big data/analytics, mobility, or the Internet of Things is transforming everything around us. No industry in Latin America is excluded. Ricardo...

Catalogue: Latin America 2016: Research Renovation
Author: Ricardo Villate
June 15, 2016
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Citation

Villate, R. (2016a, June 15). Digital transformation in Latin America (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/digital-transformation-in-latin-america-spanish-


Webinars

Future of market research

Merging data streams, Big Data, machine learning, robotics, start-up’s, wearables, IoT and market disruption. Just some of the challenges and opportunities facing suppliers of market research now and in the future. How do research agencies cope?...

Catalogue: Webinars 2016
Authors: Finn Raben, Judith Passingham, Eric Meerkamper, Knut Aasrud
June 15, 2016
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Citation

Raben, Passingham, Meerkamper and Aasrud (2016a, June 15). Future of market research . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/future-of-market-research--8745


Videos

Delighting the shopsumer in the instant gratification world (Spanish)

Internet/Digital is no longer a question; it's a fact: Mobile and social aren't emerging, but merging through consumers who have become part-time marketers, who understand and expect brands to be honest and fast. For shopsumers speed, knowledge...

Catalogue: Latin America 2016: Research Renovation
Author: Edwin Taborda
June 15, 2016
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Citation

Taborda, E. (2016a, June 15). Delighting the shopsumer in the instant gratification world (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/delighting-the-shopsumer-in-the-instant-gratification-world-spanish-


Videos

China on speed dial

Mobile, Social and eCommerce - why are these 3 areas developing faster in China than other countries? With more than 25 years of experience in the media communications industry in Greater China, exclusively across a number of WPP companies, Bessie...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Bessie Lee
June 15, 2016
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Citation

Lee, B. (2016a, June 15). China on speed dial. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/china-on-speed-dial


Videos

From ground up (to the sky)

Imagine that you can see everything from the sky, imagine that you can track all the movements of the people in each city, imagine you crunch all the numbers, think how many decisions would help this data, imagine how outdoor media would transform...

Catalogue: Congress 2016: #WOW
Author: Daniel Cuende
June 15, 2016
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Citation

Cuende, D. (2016a, June 15). From ground up (to the sky). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-ground-up-to-the-sky-


Webinars

Future of market research

If we agree that the industry needs to change then we are going to need a different mindset. Our current model may well need to adapt with a far great emphasis on 'output' in the form of insights than on better technology and process. So, how do we...

Catalogue: Webinars 2016
Authors: Finn Raben, Ian McVey, John Kearon, Mario Callegaro
June 15, 2016
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Citation

Raben, McVey, Kearon and Callegaro (2016a, June 15). Future of market research . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/future-of-market-research-


Videos

Market research: WOW this changes everything!

What if we could read minds? What if we could know what customers want before they know themselves? What if we could combine traditional Market Research with cutting-edge advances in Data Science, Machine Learning, Computational Psycholinguistics and...

Catalogue: Congress 2016: #WOW
Author: JT Kostman
June 15, 2016
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Citation

Kostman, J. (2016a, June 15). Market research: WOW this changes everything! . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/market-research-wow-this-changes-everything-